In 1972 a colour in your left pocket meant one thing. In your right, another. Fifty years on, the code didn’t stop — we just didn’t have the words for what came next. 311 colours, each an editioned contemporary artwork with a documented history. Find yours. Own it. Send it to the person who should read it.
It began as a signal worn by adults, in rooms where wanting couldn’t be said out loud: a colour that told a stranger across the bar what you were looking for, and which way you were facing. We kept the grammar — colour, pocket, word — and gave it new words for who we are. The original code, as it was written, is kept for adults in the archive.
The code never told anyone who they were. It showed them what they already knew. Answer from your gut — then send it to the person you want to read it.
Every code answers a question. Pick the question, or pick the colour you already carry.
All questions → · All colours → · The 175 → · The full chart →
The Opening is open now, through Sunday 1 November, with twelve codes. The rest of the collection follows in dated drops through 2027. Search anything: a colour, a word, a feeling.
Anyone can find their code, make a swatch and own a Study. The Editions — 25 per code and side, on Hahnemühle paper, entered in the Register — are sold only to the Family. Members open every drop 48 hours early and see the Register fill in, number by number. One email. Nothing else stored.
Each print has a page in the Register with the fingerprint of its file and every number issued. Each certificate carries a QR in the code’s colour that opens it. The whole Register is stamped to the Bitcoin blockchain, so the record cannot be quietly changed — by anyone, including us.