Four rungs. You climb until you can't.
No countdowns, no “three left”. A free swatch to send, a postcard to test the water, a Print for the wall, and — for the Family, from the 175 only — the Edition. Above that, The Masters: never sold, only lent. Every numbered piece is entered in the Register.
The Edition escalator
Priced in public, in advance, and verifiable in the Register as it happens — not a countdown, a fact. Numbers 1–10: £300. Numbers 11–20: £400. Numbers 21–25: £500. The price rises as the piece proves itself; the earliest numbers are the cheapest, not the rarest.
Pairs
Every code is two pockets. The pair is both: postcard is single-side only (it's the impulse buy), Print pair £90, Edition pair from £600 (both sides at the opening band).
The Masters — above the Edition, not for sale
One piece per historical code, 175 ever. The studio doesn't sell them — it lends them, to museums, galleries, archives and academic institutions, building a documented exhibition history one loan at a time. Read how the loan programme works →
What proves it
The Edition carries the studio's blind stamp — a physical, tamper-evident mark — but no signature. The postcard and the Print carry neither; the postcard is ephemera, the Print is made and posted by Prodigi, so a Print's proof is the Register. Every Print and Edition is entered there with its number, its date and the SHA-256 fingerprint of the exact file it was made from. Once a day the whole Register is fingerprinted and that fingerprint is written into the Bitcoin blockchain with OpenTimestamps: free, open, no wallet, nothing to buy. The proof file sits at /register/anchor.txt, anyone can verify it, and it means the record cannot be quietly changed afterwards — by anyone, including us.
Questions people ask
- Where does the money go?
- Straight to the studio. Postcards and Prints are made and posted by Prodigi on order; Editions are printed and shipped after the drop closes, so every number is final before ink touches paper.
- Can I return a Print?
- The Print is a physical object, made to order — it isn't stock, so it can only be returned if it arrives faulty or damaged; tell us and we replace it. Editions can be returned within 14 days of delivery, unopened, under the usual UK distance-selling rules; see Terms. Postcards, once posted, can't be recalled.
- What does the QR on the print do?
- It opens that print’s page in the Register, which lists the fingerprint of the exact file and every number issued. It is how a print proves itself.
- Do you sell the 1970s codes?
- Yes — the historical codes are the heart of the collection, and only they can become an Edition. As one-of-one Masters they aren't sold at all right now — they're lent for exhibition. See how that works.
- Is there a discount for bringing a friend?
- No discounts, ever. There is the referral rule: bring one person into the Family with your link and you both open the next drop 48 hours earlier than everyone else.
Orders and questions: hello@hankyfamily.com. Adults only.